Agri-food chain partners discuss and share best practices on implementation of new EU promotion policy for agri-food products at High Level Seminar October 22, 2015

Celcaa, FoodDrinkEurope, SACAR and Copa and Cogeca held a high-level Seminar in Brussels today to discuss the new EU promotion policy for agri-food products which is entering into force on 1 December 2015. Press release is available here.


The Seminar brought together over 160 participants from across the agri-food chain with high-level presentations from the EU Commission and the Consumer, Health, Agriculture and Food Executive Agency (CHAFEA) showing how the new policy will work in practice. Successful examples of past programmes were also presented, showing, for instance, how to best promote potatoes, lamb, flowers, meat and dairy products on the domestic and non-EU country markets. New ways of communicating messages through social media and relevant marketing tactics were also explored. The Seminar marked the first step in building a dynamic, professional network to encourage the preparation of multi-country promotion programmes in the future.


CELCAA Secretary-General, Pascale Rouhier, said “From the start, the EU agri-food chain has been a strong supporter of an ambitious EU-Japan FTA. I hope that expectations from the sector will be met in terms of tariffs elimination, and the removal of non-tariff barriers impacting EU exports. We also welcome the fact that Japan has agreed to recognise the EU system of Geographical Indications (GIs) to protect our agri-food products from imitations. Such a deal could result in a significant increase in our exports of high-value added products to Japan”.

Press release is available here